At a time when trend-driven fragrance launches proliferate in the market, a great classic fragrance represents the consistency, self assurance and understated elegance we seek. The world of men's fragrance changed when Grey Flannel was launched. Trends come and go but a classic fragrance lays the foundation from which trends evolve. Introduced in 1976, Grey Flannel changed the landscape of men's fragrances forever. Considered one of the first men's designer fragrances, Grey Flannel brought a new level of prestige and sophistication to the men's category. A powerful combination of innovative fragrance structure, beautiful packaging and advertising, along with exclusive distribution made this men's fragrance a coveted item.